National Network of Public Health Institutes

Event Marketing

Convenings and Communities of Practice management in public health and population health improvement are core services provided by NNPHI. NNPHI organizes several national convenings each year, including the National Conference on Tobacco or Health, the Public Health Improvement Training, the Open Forum for Quality Improvement, and the NNPHI Annual Conference. Each event requires a dedicated communications plan, but dedicated funding for communications and marketing is typically discouraged by the sponsoring organizations.

Recognizing the impact of NNPHI’s signature events on the organization’s capacity to build email lists, brand recognition, website traffic, and social media engagement, I provided as much communications support as possible to help grow registration rates and revenue for each convening.

public health improvement training

Between 2015 and 2017, I provided unfunded communications support (email, social media, and blog post development) and training that resulted in a 73% increase in event registrations over 2015 and a 48% increase over 2016.

What I Did:

1. Developed and edited communications kit content for distribution by national partners.

2. Developed and edited blog post and social media content and schedules to market the event.

3. Developed marketing emails, including copy and images.

4. Managed the event’s Twitter hashtag during the event.

open forum for quality improvement

In 2016, I provided unfunded communications support (email and social media) for the Spring 2016 Open Forum that contributed to a 94% increase in registrations over Fall 2015.

What I Did:

1. Developed email marketing content, including copy and images.

2. Developed and managed social media content to market the event.

3. Helped to manage engagement with the event’s hashtag during the event.