National network of public health institutes website redesign
In 2015, NNPHI staff members believed the NNPHI website’s graphic design and user experience to be dated, difficult to manage, incompatible with mobile devices, and no longer reflective of organizational communications goals.
To develop a website that could meet the organization’s strategic goals, I worked as the client-side project manager, content strategist, and content developer for the redesigned nnphi.org in a $90,000, nine-month engagement.
website redesign goals
1. Update site look and feel to support a refreshed brand identity.
2. Create opportunities for audiences to research and interact with members.
3. Create opportunities for audience growth via social media and email.
4. Facilitate business development opportunities.
what i did
1. Managed the vendor selection and procurement process.
2. Updated NNPHI's brand identity.
3. Served as client-side project manager.
4. Served content strategist, developed website content strategy, and audited 2000 Resource Directory resources.
5. Drafted and edited most website content, including copy and slideshows.